Posted on July 25th, 2012
Custom Online Videos
Are you targeting specific group of people to avail of your product or service? If yes, creating video tutorial can help you on making your brand more visible to them. In fact, these filmed tutorials have already done wonders to varied businesses that took a chance on them. One survey even shared that they will never go out of trend because they satisfy the need of human beings to learn about new things. This also explains why they continue populate video streaming sites.
With such a scenario, online users are faced with the dilemma of choosing SEO videos that are worth their time and attention. This is definitely related to the fact whether their choices could be of help to them. If you are a business owner who wants to make use of online video tutorials for your marketing campaign, read on the succeeding insights which are aimed at producing worth-watching instructional clips.
Here are some point that can help business owners with that objective. Instructional clips are dependent on excellent image. This helpful for people who learn best with pictures presented to them. Whether what you have are combined still photos or video clips, make sure they hold high resolution so that they can survive needed editing processes.
Since these visuals are educational in nature, counting on the audio-visual input would not be enough. Viewers will get your message clearly if appropriate text on the screen appears. They can come in the form of subtitles, text batches in between scenes and thought bubbles. You have the option to put in text everything in your audio or just select a few words or phrases which you need to put emphasis on.
Creating video tutorial could be very challenging especially to the newbies. A great number of instructional clips are already enjoying the top spots in video streaming websites like YouTube, Vimeo and Ustream. How can you compete against them? By providing additional information or features that these videos have. Study the instructional clips dominating in your niche. Know what they have in common. Include in your video that thing that they do not have.
Have a solid script to follow for the creation of your educational vids. This would be the foundation of the message that you will be communicating to your audience. Stuff in it all the important information that you have gathered. Incorporate in your script a checklist of the entire discussion. This is a great aid for viewers who are needing a recap of all the essential points that were tackled. Moreover, this could be added feature that other videos may not have and so you better take advantage of this.
The last point on creating video tutorial is the running time of your clip. Ensure that the length is at a desirable range so that the viewers would not be bored, as advised by David Jenyns. However, do not cut important details just to make the video shorter. Should your topic require a long video, consider breaking it into shorter ones which could represent a series. This will aid in the easy understanding of your topic by the viewers themselves.
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